Why Market Research is the Backbone of Every Successful Startup Nearly 90% of startups fail. Do you know why? Because most of them miscalculate the market demand, target the wrong audience, or lack competitive insights, among other reasons. Startup market research does not mean gathering data; it means[…]
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When it comes to leading the B2B SaaS, having a solid financial plan isn’t just important—it’s your secret weapon to building a successful business. Imagine confidently steering your company through economic ups and downs with rock-solid financial management in place. That’s the power of effective business planning, budgeting,[…]
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SME Consulting: The Growth Catalyst for Small & Mid-Sized Businesses The global SME sector is the backbone of the economy, with over 400 million SMEs worldwide, contributing to 90% of businesses and 50% of global employment (World Bank, 2024). Despite their significance, many SMEs struggle with scalability, financial[…]
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Growth isn’t a linear path. All successful businesses have a past full of unexpected challenges, detours, and learning moments (Remember Apple). Recently, we partnered with a palm oil company in Kenya that wanted to scale operations and attract a high 8-figure investment. They had the vision, ambition, and[…]
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COVID-19 began as a global health crisis and has now evolved into a global economic crisis. Businesses around the world are trying to figure out how to weather this storm and where we need to focus their efforts. The problem of this scale would require substantial efforts from[…]
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In Dubai these days there is a high level of competition in every segment whether it is food, beverage, automobiles financial services or any other segment. The reason behind this is the entry of various new businesses. Choosing the market to be catered to is a very important[…]
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Starting a business in Dubai is a complicated process due to the presence of a high level of competition. In Dubai, having a business plan is necessary to raise funding from lenders and/or investors. It is also a critical internal document that acts as a blueprint for success.[…]
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