White papers mark their origin somewhere in the 18th century. While a white paper was originally limited to the government’s official discussions, the document has become a great source for companies to showcase their products and services, and market them well to a niche target audience. So, what[…]
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Businesses need to persistently update their financial statements in order to analyze the performance of the business. With new age business models based on e-commerce and social media sales, tracking performance in real time is critical for startups and SMEs. This renders traditional accounting not feasible for digital[…]
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Infographics are an interactive medium to represent information in an interesting manner and engage the audience. It involves the use of design elements to represent content in a visual format. They should not be confused with images that are just an extended version of the written article. Infographics[…]
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Pitching up your business idea to the investors is an anxiety-ridden task. But it isn’t essentially terrifying. All it needs is proper analysis and a careful thought process. With the right introduction, you can attract the investors’ attention to your startup idea and explain to them what the[…]
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Blogging is the buzzword in today’s world. It has become a favorite of marketers and brands. It is a great tool to reach out to customers and keeps them engaged with your business. Here we have listed some reasons why every business must run a corporate brand blog:[…]
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An entrepreneur has to perform many roles. A businessman has to handle sales, marketing, branding, Bookkeeping, SEO and what not. To carry out all these roles with subtlety and efficiency, an entrepreneur must possess some qualities which are key to build a successful venture. Resilience As the business[…]
Read MoreMachine learning is a branch of artificial intelligence that automates the process of data analysis. Machine learning is based upon algorithms paired with the rights processes and tools. With the help of machine learning, a system can analyze data, identify patterns and take relevant decisions without any human[…]
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Almost every person has wished to start a business of his own at some point in life. Some people even set-up their start-ups to fulfill their entrepreneurship dreams. But running a business is not everybody’s cup of tea and here we have listed five things that you must[…]
Read MoreMost business plans fail due to the lack of funds. No matter how good a business idea you have, if you do not have an effective pitch deck, you will fail to raise any investment and your start-up will fail before it even starts. Here, we have listed[…]
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